Wednesday, March 10, 2004

Branding is Fun

Branding something has to be one of the most enjoyable activities out there, because you are starting purely from scratch. Nothing, nothing has been set or created. Unless of course you are re-branding, which is hell. But straight up branding. Good times. A perfect blend of thought and creativity. While none of us hear at 4Blab have a career defined by society as "brand identity specialist", i think it's safe to say that most of those who speak english would consider us just that. Therefore, I would like to throw it out there right now, that if there are any more NBA teams that would enjoy 4Blab's services for the purposes of branding their team, we will work for a very reasonable fee.

This branding case study of the new NBA team, the Charlotte Bobcats, is evidence enough that you need our help. Read this, and today will be the first day you have ever heard or read the phrase "fashionable teal and purple logo". Blahhrnchh.

-smoothRich